EXO’s Kai Launches and Models New Gucci Capsule Collection

Fashion icon Kai is back and this time in full Gucci gear. Unveiled on February 22, the EXO singer graces three special edition covers of Esquire Korea’s March issue styled in teddy bear-embellished pieces from his brand new capsule collection with the Italian brand. 

Kai's Gucci collection features a color palette filled with earthy browns, tans, and creams and, of course, the house’s emblematic green and red. “This is the first time Gucci has launched a collection with a Korean celebrity,” Kai said to Esquire Korea, per a translation by Soompi. “I am incredibly grateful and just as thrilled. It’s not easy to have a collection with your name. It’s a huge opportunity and an act of fortune, so I’m at a loss of words to describe how happy I am that it came to me.”

Kai said the collection was designed and curated to maximize effortlessness and comfort. According to the star, the garments are stripped of any overly serious implications thanks to that sweet bear motif. “The Kai Capsule Collection is a collection that embodies my favorite animal, a bear. Gucci is a luxury brand and it doesn’t give off the feeling that it’s something you wear typically in your everyday life. But with the cute bear, it seems much more casual. I think you can express your style more adorably because there are bears everywhere. People from varying age ranges can wear it in their everyday lives too.” 

The bear motif, according to Kai, comes from one of his nicknames given by EXO-L’s. The fans assigned it to him, using it online and giving him bear-themed gifts, so the collection may also serve as a secret insider nod from Kai to his supporters. 

This isn’t Kai’s first rodeo with Gucci — his working relationship with the brand started two years ago when he became a brand ambassador and face for the luxury fashion house. The brand even sent him a coffee truck to congratulate him on his recent solo debut. (“I really wanted to brag about it,” he said in an online fan meet and greet.) Honestly, we totally get it, Kai, and we hope you have more to brag about in the future.

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