Inventor of “On Fleek” Starts Campaign for Makeup Line

SHE EARNED IT.
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Courtesy of Vine/Peaches Monroee

Kayla (AKA, Peaches Monroee on Vine) is the person we can thank for coining the phrase “eyebrows on fleek.” The term has been so widely used that supermodel Cara Delevingne even posted a dubsmash impression of the original Vine. Kayla's iconic video, which quickly went viral and became part of the beauty lexicon, is now setting the stage for something else.

Recently, Kayla launched a GoFundMe page, where she shared her desire to be compensated for the phrase.

"Some of you may know me as Peaches Monroee but my name is Kayla. I came up with the phrase/word ‘Eyebrows on Fleek,’” she wrote on the campaign's page. “Everyone has used the phrase/word but I haven't received any money behind it or recognition." As she then went on to explain, the proceeds would go to a beauty-related cause. "But for the most I want to start a cosmetic line and hair line," she said. "But I don't have any money to do so. Maybe this can help me with my wishes and dreams.”

So far, Kayla has raised just over $6,000 of her $100k goal. While she has yet to share further details on what that beauty line would entail, it seems that some brow pencils, powders, and gels would be a natural fit.

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Related: Cara Delevingne Finally Dubsmashed the "On Fleek" Video, Making All Our Dreams Come True