Billie Launched a Movember Campaign—Because Women Have Mustaches Too

Every year, on the day after Halloween, another Movember begins: The men around you suddenly start growing out their mustaches in support of various male health issues, and you might even pledge them some money to do so. This year, female-targeted razor brand Billie is switching things up and joining in on the facial hair fun—because, news flash, us ladies have mustaches too.

Even though we don't talk about our upper lip hair, and many of us go to great lengths to get rid of it, that doesn't mean that it's not there. To destigmatize this often overlooked fact, Billie created a video that celebrates the female 'stache (which they're sharing on the brand's social channels this week). They've also created an actual Movember campaign, called Team Billie, and if you donate the brand will match your contribution 100 percent (up to $50,000).

This isn't the first time that Billie has released a forward-thinking campaign: Last year, the razor company made headlines for Project Body Hair, a body hair-positive campaign that showed images and videos of real women proudly displaying their real body hair (shocking!). It was meant to be a sort of signal to the razor ads of decades past, most of which showed women with perfectly tanned, toned and completely hairless legs, that the era of shaming body hair is over (and it's about time, since literally all of us have it).

“We couldn’t help but notice the overwhelming amount of hairless skin in razor advertising,” Billie cofounder Georgina Gooley told Glamour at the time. “It was strange to us that these brands only show women ‘shaving’ perfectly smooth and hairless legs,” adding, “When brands pretend that all women have hairless bodies, it’s a version of body shaming. It’s saying you should feel ashamed of having body hair.”

Of the new campaign, Gooley said in a press release, "Of all the places women grow hair, the upper lip seems to be the one most rarely talked about and the most taboo. We're excited to make it the hero of our latest campaign and put our hair to good use in the name of a good cause."