You've seen Farsáli's serum-primer hybrids all over Instagram, dripping down Beautyblenders, applied over cheekbones, and mixed in with eyeshadows and foundations alike. The company was started by Sal Ali, who figured out how to bottle an Insta-worthy potion. As of now, Farsáli's most popular product is the viral Rose Gold Elixir, a serum primer that combines 24-karat gold flakes with rosehip oil. But, that might be set to change with a video of their next innovation, which has already racked up 140k views in the two hours it's been online.
"Say hello to our newest member: JELLY BEAM 💫," the brand captioned their Instagram preview. Note that the $40 product won't launch on farsali.com until November 1, but commenters are already chiming in with every variation on "need!" and "want!" you can think of. Despite the name, Jelly Beam is not a primer filled with jelly beans. Instead, it's a jelly luminizer with a rose-gold, satin finish brighter than your Kira Kira dreams. The shiny, bouncy formula is infused with sodium hyaluronate (AKA, hyaluronic acid) and brown seaweed to moisturize your skin. And much like the Rose Gold Elixir, it'll make you shine bright — although Jelly Beam makes Rose Gold Elixir look subdued with its megawatt finish.
"This baby goes on like a jelly and sets like a powder, giving you that beaming wet-satin finish," the brand captioned their video preview. "Get your cheeks and sunglasses ready." Although the jelly luminizer will look amazing on your cheekbones, you can apply it anywhere on your face and body. So whether you have shoulder strobe aspirations or want to rock highlighted lids like Selena Gomez, they've got you covered. See it in action, below:
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Photos Courtesy of Instagram/@farahdhukai, @farsalicare.
