How to Properly Pronounce Every Instagram Filter
If you live in the 21st century, chances are you've used an Instagram filter or two at least once in your life. Reading the name of a filter in your head, however, and saying it out loud are two completely different things. You've probably used a filter hundreds of times in your Instagram posts, but if you're sitting there tripping up on how to pronounce words like "Gingham" and "Ludwig," don't fret: We've gone through every current Instagram filter and have breakdowns of how to properly enunciate them so you can sound like the most experienced photographer — and Instagrammer — ever.
You should never be ashamed to be filter-happy. Sure #nofilter images are great, and you may be extremely skilled in using photo editing apps, but for most of us a filter is a fun, easy, and low-lift method to spruce up our images in-app with minimal effort.
"They're a simple way for anyone to take their photography to the next level," Aarthi Ramamurthy, the founder and CEO of Lumoid, tells Teen Vogue. "Photos in general are special of course for remembering a beautiful moment, but editing really transforms a good eye and technique into art."
So use Instagram's filters freely, and if anyone ever asks you which one is your favorite, you'll know how to perfectly pronounce your go-to one after reading this guide.
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Photo: Courtesy of Instagram/nii982/24Clarendon
One of Instagram's long-standing filters (RIP Kelvin), the Clarendon filter is pronounced "CLAIR-en-dun."
Photo: Courtesy of Instagram/ak_iii3/24Gingham
Gingham is a particular type of checkered fabric, and its pronunciation has tripped up many people. For the record, it's "GING-um."
Photo: Courtesy of Instagram/mihoon.shin5/24Lark
This filter's pretty straightforward because it sounds exactly like its four letters.
Photo: Courtesy of Instagram/nonaaniinaa6/24Reyes
The word "Reyes" is typically a Spanish surname, meaning “ kings” or “ royalty" It's pronounced like "RAY-yes" or "RAY-yez" depending on who you talk to.
Photo: Courtes of Instagram/amsuzan7/24Juno
Much like the Greek goddess, the city in Alaska, or the movie starring Ellen Page, this word is pronounced "JOO-noh."
Photo: Courtesy of Instagram/allison.raeann8/24Slumber
Time to sleep: This filter is pronounced "SLUM-burr."
Photo: Courtesy of Instagram/nature._.shots9/24Crema
It's the Italian word for "cream," and it's pronounced "KRAY-muh."
Photo: Courtesy of Instagram/o.u.s.m.a.n.e10/24Aden
Think of this as a hip spelling for the popular boy's name "Aiden" or "Aidan," which is pronounced like "AY-din" or "AY-den."
Photo: Courtesy of Instagram/katie_oneday11/24Perpetua
There are actually two ways you can pronounce this filter and not be wrong: You can either say "per-PEH-twah" or "per-peh-TOO-uh."
Photo: Courtesy of Instagram/n1cooki12/24Amaro
For this filter, which has a name rooted in Romance language origin, is pronounced "uh-MARR-oh" and not "uh-MAIR-oh."
Photo: Courtesy of Instagram/metsu14/24Rise
Yep, you guessed it: This one is pronounced like it's spelled.
Photo: Courtesy of Instagram/sveva_sforzo15/24Hudson
We've got another straightforward name on our hands: This one is simply pronounced "HUD-sin" or "HUD-sun."
Photo: Courtesy of Instagram/homydeco16/24Valencia
The slightly harder-to-pronounce "vuh-LEN-see-yuh" might make you feel fancy when you use it.
Photo: Courtesy of Instagram/ringfingerphoto17/24X-Pro II
X-Pro's pronunciation is straightforward, though we still don't get why it has the distinction of being the only filter with a Roman numeral involved.
Photo: Courtesy of Instagram/emrrado18/24Sierra
Pronounced "SEE-eh-ruh," this Instagram filter makes landscapes look their best.
Photo: Courtesy of Instagram/pierog_art19/24Willow
Willow is pronounced like the name of teen wunderkind Willow ("WILL-oh") Smith. We wonder if she uses this filter at all.
Photo: Courtesy of Instagram/kathleenholmlund20/24Lo-Fi
The term "lo-fi" (pronounced "LOH-feye") means having a low quality. Given what this filter looks like, it makes sense.
Photo: Courtesy Instagram/pinkmilksweden21/24Inkwell
An actual "ink well" is meant for an old-fashioned quill and its ink, so it's no surprise that this filter gives images a high-contrast black-and-white feel.
Photo: Courtesy of Instagram/adyomo22/24Nashville
Nashville, pronounced like the capital of Tennessee, isn't hard to say, and its romantic pink filter can make a lot of photos look great.
Photo: Courtesy of Instagram/go_niko23/24Hefe
We've saved the weirdest for last. This filter is pronounced "HEFF-ay," which is similar to the pronunciation of the Spanish word for "boss" or "leader," but it's spelled like an abbreviation for the German word "Hefeweizen," which is yeast or wheat. In all honesty, we don't know what Instagram was going for here.
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